LSA is producing direct response.
Local Services Ads generated 4 direct inquiries over the 10-day window, including 1 booked call. That gives the account a useful inquiry channel while Search continues to sharpen.
01 | Executive View
The account is moving toward a cleaner, more measured growth posture.
The positive story is not simply more traffic. It is better control. Local Services Ads are producing direct inquiries, Garage continues to give us the strongest Search read, and Kitchen has been moved into a tighter controlled relaunch so we can judge the right intent with less wasted spend.
Search engagement remains healthy.
Search produced 74 clicks from 1,031 impressions, for a 7.2% overall click-through rate. Homeowners are engaging with the ads, which gives us useful signal to keep improving quality.
Kitchen is now a cleaner test.
The old Kitchen structure has been replaced by a controlled exact-match relaunch at a lower $50/day posture. The new campaign is already getting its first impressions and clicks, and the goal is to read that traffic before scaling.
02 | Performance Snapshot
Current 10-day paid media read.
This report uses May 20 through May 29, 2026 in the Google Ads account timezone. May 29 is a partial day, so the newest activity should be read directionally rather than as a full-day result.
| Channel / Campaign | Impressions | Clicks / Interactions | Spend | Engagement | Current read |
|---|---|---|---|---|---|
| Google Search total | 1,031 | 74 clicks | $2,344 | 7.2% CTR | Healthy engagement, active lead-quality improvement |
| Garage Search | 592 | 38 clicks | $1,354 | 6.4% CTR | Primary Search proof lane |
| Garage Tier 2 Exact Search | 84 | 6 clicks | $301 | 7.1% CTR | Strong visibility in contained exact-match coverage |
| Kitchen controlled relaunch | 25 | 2 clicks | $42 | 8.0% CTR | New, early-stage controlled read |
| Prior Kitchen Search structure | 330 | 28 clicks | $648 | 8.5% CTR | Paused and replaced with tighter test |
| Local Services Ads | 567 | 67 interactions | $370 | 11.8% interaction rate | 4 inquiries, 1 booked |
The practical read: LSA is producing direct inquiry activity, Garage is still the strongest Search lane, and Kitchen has moved into a smaller, cleaner test designed to improve the quality of the next read.
03 | What Is Working
There are clear positives to keep building around.
The campaign has enough live signal to separate what deserves confidence from what still needs careful testing.
LSA is doing its job.
Four direct inquiries in the current window confirms that homeowners are still reaching out through paid surfaces. The booking and feedback loop is also cleaner, which helps future optimization.
Garage demand is visible.
Garage Search generated the majority of Search clicks and maintained a healthy 6.4% CTR. Terms around garage conversions, ADUs, and living-space conversions continue to show real homeowner interest.
Tier 2 Garage is showing strong coverage.
The contained Garage exact campaign showed about 92% search impression share over the window. That means the campaign is showing up strongly when those specific searches are available.
Kitchen spend is more disciplined.
The old Kitchen structure was paused and replaced with a controlled relaunch focused on exact intent. Early spend is intentionally small, which protects budget while we test better message match.
Kitchen interest is still there.
Even before the relaunch, Kitchen Search was drawing an 8%+ CTR. The issue is not lack of attention. The work now is turning that attention into better-fit inquiry paths.
The account is easier to manage.
The current structure gives us cleaner choices: preserve LSA and Garage, keep Kitchen in a tighter test window, and only increase pressure where the evidence supports it.
04 | Targeted Fixes This Week
The work is focused on better-fit inquiries, not just more traffic.
We are keeping the report positive because the direction is constructive: the campaign is being narrowed around the searches and channels most likely to become real remodeling conversations.
Kitchen
Moved into a controlled exact-match relaunch.
The new Kitchen test focuses on cost-range and contractor-near-me intent, with message-matched landing page paths. This gives us a cleaner way to learn what converts without reopening the older structure.
Garage
Preserving the strongest Search proof lane.
Garage remains active because it is the clearest Search area for project demand. We are continuing to monitor the balance between early-stage planning searches and high-intent conversion searches.
LSA
Using direct inquiries as a support signal.
Local Services Ads are continuing to produce inbound activity. The follow-up and feedback loop is important because it helps separate useful inquiries from ones that should be filtered out.
Budget
Keeping scale tied to evidence.
The current posture protects spend quality. We are not simply increasing budget because clicks are available. We are looking for the channels and search patterns most likely to create qualified conversations.
05 | Looking Ahead
The next checkpoint is about turning attention into better conversations.
The next read should answer a simple business question: which paid surfaces are producing homeowners that are both interested and a good fit for Inspired Builders?
LSA and Garage keep producing inquiry signals.
If LSA continues producing direct inquiries and Garage keeps showing clean project intent, those stay as the most dependable paid channels to build around.
Kitchen begins showing cleaner intent.
The controlled Kitchen relaunch is new, so the next goal is not instant volume. The goal is to see whether the tighter keywords and landing page intent create better inquiry behavior.
Budget follows qualified response.
Once the cleaner structure shows stronger inquiry quality, we can make a more confident decision about where to increase spend and where to keep filtering.
06 | Plain-English Summary
This is a positive, more controlled phase for the campaign.
The account is not being left to drift. It is being shaped around the channels and searches that can most realistically produce better-fit remodeling inquiries.
There is real demand to build from.
Local Services Ads produced direct inquiries, Search engagement is healthy, and Garage continues to show the strongest project-intent read. Those are good signals to preserve.
Now we make the traffic more qualified.
The controlled Kitchen relaunch and ongoing Garage/LSA monitoring are designed to make every dollar work harder. The campaign is moving toward cleaner evidence and a more responsible path to scale.